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As long as there have been cities, towns, villages, and hamlets, there have been monikers and mottos to define, describe, and differentiate them.
Whereas monikers are synonymous with a city, and often used in lieu of the actual name, mottos are created primarily to enhance a city's economic, cultural, historical, or aesthetic value.
In an age of competitive advertising and branding, both official and unofficial mottos and monikers are an effective way to express a city’s style or personality, highlight its main appeal, and strengthen its decidedly urban or “small town” identity.
The following lists comprise the 350 or so mottos and monikers nominated from a field of approximately 1,200 in TaglineGuru’s City Branding Survey. Several cities are represented more than once on each list, reflecting a range of brand expressions.
U.S. City Mottos
| A Whole Lotta Texas Goin’ On! |
Abilene, TX |
| It’ll Make You Smile |
Adair, IA |
| Good For You, Albuquerque |
Albuquerque, NM |
| Where the People Are Warm Even When the Weather Isn’t |
Andover, KS |
| Big City, Southern Hospitality |
Atlanta, GA |
| The City Too Busy to Hate |
Atlanta, GA |
| Always Turned On |
Atlantic City, NJ |
| Auburn: More Than You Can Imagine |
Auburn, WA |
| Oasis in the Sun |
Avenal, CA |
| Keep Austin Weird |
Austin, TX |
| The City That Reads |
Baltimore, MD |
| Believe |
Baltimore, MD |
| You’re Not Dreamin’, You’re in Beaman |
Beaman, IA |
| Let Us Surprise You |
Bellingham, WA |
| Highest of the Heights |
Broadview Heights, OH |
| Boost Buffalo |
Buffalo, NY |
| It’s Good for You |
Buffalo, NY |
| It’s Not the End of the Earth, But You Can See It From Here |
Bushnell, SD |
| Where Northern Enterprise Meets Southern Hospitality |
Cairo, IL |
| You Can Do Better in Cando |
Cando, ND |
| History for the Taking |
Carson City, NV |
| What We Dream, We Do |
Charlotte, NC |
| So Very Virginia |
Charlottesville, VA |
| The Only Cherokee in the Cherokee Strip |
Cherokee, OK |
| Urbs In Horto (City in a Garden) |
Chicago, IL |
| I Will |
Chicago, IL |
| In Season Every Season |
Clemson, SC |
| The Best Location in the Nation |
Cleveland, OH |
| Cleveland Rocks! |
Cleveland, OH |
| We Create Community |
Colorado Springs, CO |
| Where Friendliness Flows |
Columbia, SC |
| More Than You Dreamed |
Columbus, OH |
| Ohio’s Sharpest Corner |
Conneaut, OH |
| One Mile Square and All There |
Covina, CA |
| Live Large. Think Big |
Dallas, TX |
| Big Beach, Big Fun |
Daytona Beach, FL |
| The Pride of the Prairie |
Decatur, IL/Hazelton, ND |
| Where the Surf Meets the Turf |
Del Mar, CA |
| It’s a Great Time in Detroit! |
Detroit, MI |
| Where the Name Just Says It All |
Devine, TX |
| Where Yee-Ha Meets Olé |
Eagle Pass, TX |
| The Pride Shows |
Easley, SC |
| We’re Always Up to Something Fun! |
Eau Claire, WI |
| Where the Sun Spends the Winter |
El Centro, CA |
| Make History on the Texas Border |
El Paso, TX |
| More Than Just a Pretty Beach |
Encinitas, CA |
| The Way Texas Used To Be |
Fayetteville, TX |
| Where the Stars Come Out to Play |
Fort Davis, TX |
| Where the West Begins |
Fort Worth, TX |
| Where History Never Gets Old |
Fredericksburg, VA |
| Fresno: Smile When You Say That |
Fresno, CA |
| The City That Time Forgot |
Galena, IL/Baldwin Park, CA/New Orleans, LA |
| The Town That Made Tulsa Famous |
Glenpool, OK |
| It’s the Climate |
Grants Pass, OR |
| Where Your Ship Comes In |
Gulfport, MS |
| The Town Without a Frown |
Happy, TX |
| Twenty Lakes in Twenty Minutes |
Harrison, MI |
| Get ‘Er Done |
Havre, MT |
| Town Without a Toothache |
Hereford, TX |
| The Sweetest Place on Earth |
Hershey, PA |
| Where Everybody is Somebody |
Hico, TX |
| Ha’aheo No ‘O Honolulu (Honolulu Pride) |
Honolulu, HI |
| Houston’s Hot! |
Houston, TX |
| The Real Texas |
Houston, TX |
| Where the Trails Start and the Buck Stops |
Independence, MO |
| Where Florida Begins |
Jacksonville, FL |
| Make It a Good Place to Live In |
Kansas City, MO |
| Lose Your Heart to the Hills |
Kerrville, TX |
| If It Is To Be Me, It Is Up To Me |
Kinross Township, MI |
| Third Oldest City in Oregon |
Lafayette, OR |
| It’s Always Been the Place |
Lake Geneva, WI |
| Jewel of the Hills |
La Mesa, CA |
| What Happens Here, Stays Here |
Las Vegas, NV |
| How About Doin’ Some Time in Leavenworth? |
Leavenworth, KS |
| The First Town of the First State |
Lewes, DE |
| Livable, Lovable Lodi |
Lodi, CA |
| Hip Is Here! |
Long Beach, CA |
| We’ve Got It |
Louisville, KY |
| An Unexpected Pleasure |
Lyons, KS |
| The Town That Loves Company |
Mackinaw City, MI |
| Where People Care |
Malabar, FL |
| Rollin’ on the River |
Manchester, OH |
| The Hub of the Universe |
Marion, IL/Boston, MA |
| A Slice of Heaven on Earth |
Mayfield, UT |
| Where Horses Have the Right of Way |
McKinleyville, CA |
| Where Chiefs Meet |
Meeteetse, WY |
| Right On Top, Not Down Under |
Melbourne, IA |
| The Sky’s the Limit |
Midland, TX |
| West Texas Adventure |
Midland, TX |
| Genuine Milwaukee |
Milwaukee, WI |
| Timeless Beauty...Ageless Fun |
Natchez, MS |
| Newark, On a Roll |
Newark, NJ |
| The City That Never Sleeps |
New York City, NY |
| Life. Celebrated Daily. |
Norfolk, VA |
| A Place for All Seasons |
Northport, NY |
| Only Oakland |
Oakland, CA |
| Rare. Well Done. |
Omaha, NE |
| O! is for Omaha |
Omaha, NE |
| The End is Just the Beginning |
Oregon City, OR |
| It’s All the Name Implies |
Paradise/Pleasanton, CA |
| Almost Heaven |
Paw Paw, WV |
| Where the Odds Are With You |
Peculiar, MO |
| Philadelphia Isn’t As Bad As Philadelphians Say It Is |
Philadelphia, PA |
| The Place That Loves You Back |
Philadelphia, PA |
| Moves Mountains |
Pikeville, KY |
| Welcome to the Good Life |
Porterville, CA |
| The City That Works |
Portland, OR |
| Where the Bald Eagles Soar and the Carp Drops! |
Prairie du Chien, WI |
| Southern Part of Heaven |
Raleigh, NC |
| Real. America. Up Close. |
Rapid City, ND |
| Climate Best by Government Test |
Redwood City, CA |
| With Time for You |
Richmond, MI |
| One City, Our City |
Richmond, VA |
| We’ve Got All the Civilization You Need |
Riverton, WY |
| The Aliens Aren’t the Only Reason to Visit |
Roswell, NM |
| There’s More Than Meets the Arch |
St. Louis, MO |
| Middle of the Mitten |
St. Louis, MO |
| Always in Season |
St. Petersburg, FL |
| Something to Remember |
San Antonio, TX |
| It’s a Great Day in San Bernardino |
San Bernardino, CA |
| Where It’s Good To Be Alive |
San Clemente, CA |
| City with Sol |
San Diego, CA |
| The City That Refused to Die |
Sanford, ME |
| Only in San Francisco |
San Francisco, CA |
| The City That Knows How |
San Francisco, CA |
| City with a Mission |
San Gabriel, CA |
| San Jose Is Growing Up |
San Jose, CA |
| Where the Swallows Return |
San Juan Capistrano, CA |
| Santa Ana: The Spirit of Change |
Santa Ana, CA |
| The City Different |
Santa Fe, NM |
| Where the Trout Leap in Main Street |
Saratoga, WY |
| Come Live Where You Play |
Saratoga Springs, UT |
| The West’s Most Western Town |
Scottsdale, AZ |
| More Than Just a Song |
Shenandoah, TX |
| Named For the Turn of a Card |
Show Low, AZ |
| The Natural Place to Visit |
Sitka, AK |
| The Place to Watch |
Skowhegan, ME |
| Live the Legends |
South Bend / Mishawaka, IN |
| We’ve Got a Lot To Give |
Spokane, WA |
| Where Nature Smiles for Seven Miles |
Spring Lake, MI |
| Dear Hearts and Gentle People |
Swanton, NE |
| Soul of the Southwest |
Taos, NM |
| Twice as Nice |
Texarkana, AR |
| Key to a Continent |
Ticonderoga, NY |
| Time Spent in Timewell is Time Well Spent |
Timewell, IL |
| The Town Too Tough to Die |
Tombstone, AZ |
| To the Stars Through Difficulty |
Topeka, KS |
| Try Turlock First |
Turlock, CA |
| Clearly Texas |
Uvalde, TX |
| Take Me to the River |
Vicksburg, MS |
| Living with a Mystery |
Villisca, IA |
| The Richest Place on Earth |
Virginia City, NV |
| People Say We’re Old-Fashioned. We Hope So. |
Virginia City, MT |
| From Solid Roots -- Strong Branches |
Walker, MI |
| The City That Was So Nice They Named It Twice |
Walla Walla, WA |
| City Living, DC Style |
Washington, D.C. |
| The Coldest Spot in Iowa |
Washta, IA |
| Cares More, Shares More |
Whittemore, IA |
| Wichita Đ We Got the Goods |
Wichita, KS |
| You’re Something Special in Winston-Salem |
Winston-Salem, NC |
| Family Country |
Yakima, WA |
| Experience Our Sense of Yuma |
Yuma, AZ |
U.S. City Monikers
| The World’s Largest Chee-to |
Algona, IA |
| Anchortown |
Anchorage, AK |
| City of Lights |
Anchorage, AK |
| Crabtown |
Annapolis, MD |
| The Big A |
Atlanta, GA |
| Hotlanta |
Atlanta, GA |
| Dogwood City |
Atlanta, GA |
| The Big Peach |
Atlanta, GA |
| Atlanta: City of Peace |
Atlanta, GA |
| Spamtown, USA |
Austin, MN |
| Live Music Capital of the World |
Austin, TX |
| Charm City |
Baltimore, MD |
| America’s Comeback City |
Baltimore/Cleveland/Detroit |
| Cow Chip Capital |
Beaver, OK |
| Berzerkeley |
Berkeley, CA |
| The Playground of the South |
Biloxi, MS |
| The Pittsburgh of the South |
Birmingham, AL |
| Beantown |
Boston, MA |
| The Cradle of Liberty |
Boston, MA |
| The Nickel City |
Buffalo, NY |
| The Big Gun |
Canon, GA |
| The Graveyard of the Atlantic |
Cape Hatteras, NC |
| City of Five Seasons |
Cedar Rapids, IA |
| Shampoo-Banana |
Champaign-Urbana, IL |
| High-Tech Oasis of the Silicon Desert |
Chandler, AZ |
| Palmetto City |
Charleston, SC |
| The Big Sweet Grass Basket |
Charleston, SC |
| Chemicalville |
Charleston, WV |
| Crunkville |
Charlotte, NC |
| Dynamo of Dixie |
Chattanooga, TN |
| Chat Town |
Chattanooga, TN |
| The Windy City |
Chicago, IL |
| Chi Town |
Chicago, IL |
| City of Big Shoulders |
Chicago, IL |
| Second City |
Chicago, IL |
| The Nati |
Cincinnati, OH |
| Cincy |
Cincinnati, OH |
| Porkopolis |
Cincinnati, OH |
| Mistake on the Lake |
Cleveland, OH |
| America’s North Coast |
Cleveland, OH |
| The Capital of Southern Hospitality |
Columbia, SC |
| Athens of the Prairie |
Columbus, IN |
| Test Market, USA |
Columbus, OH |
| Whiskers |
Crestwood, KY |
| The Big D |
Dallas, TX |
| The Texas Star |
Dallas, TX |
| The Metroplex |
Dallas/Fort Worth, TX |
| The Quad Cities |
Davenport, IA/Bettendorf, IA/Molline, IL/Rock Island, IL |
| The Gem City |
Dayton, OH |
| America’s Friendliest City |
Delphos, OH |
| The Mile High City |
Denver, CO |
| Gateway to the Rockies |
Denver, CO |
| Motown |
Detroit, MI |
| Motor City |
Detroit, MI |
| Hitsville, USA |
Detroit, MI |
| Hockeytown, USA |
Detroit, MI |
| The Renaissance City |
Detroit, MI |
| Daytwah |
Detroit, MI |
| The Wickedest Little City in America |
Dodge City, KS |
| The Cherry Pit Spitting Capital of the World |
Eau Claire, MI |
| Home of the Catfish Stomp |
Elgin, SC |
| Poison Oak Capital of the World |
Forestville, CA |
| Venice of America |
Fort Lauderdale, FL |
| Cowtown |
Fort Worth, TX/Columbus, OH |
| Hogtown |
Gainesville, FL |
| America’s Biggest Small Town |
Galesburg, IL |
| Drunk Driving Capital of America |
Gallup, NM |
| The Steel City |
Gary, IN |
| Home of the Candy Dance |
Genoa, NV |
| Hometown, USA |
Glens Falls, NY/Verona, WI |
| Goat Ropin’ Capital of the World |
Gotebo, OK |
| Home of 911 |
Haleyville, AL |
| Birthplace of Kool-Aid |
Hastings, NE |
| Chocolate Town |
Hershey, PA |
| Hollyweird |
Hollywood, CA |
| Tinseltown |
Hollywood, CA |
| Space City |
Houston, TX |
| Clutch City |
Houston, TX |
| The Bayou City |
Houston, TX |
| Surf City, USA |
Huntington Beach, CA |
| Rocket City |
Huntsville, AL |
| Naptown |
Indianapolis, IN/Annapolis, MD |
| Indiana-No-Place |
Indianapolis, IN |
| America’s Most Vertical City |
Jerome, AZ |
| Kazoo (K’zoo) |
Kalamazoo, MI |
| Little Hollywood |
Kanab, UT |
| Heart of America |
Kansas City, KS |
| The Dog Mushing Center of the World |
Knik, AK |
| Sin City |
Las Vegas, NV |
| Lost Wages |
Las Vegas, NV |
| Glitter Gulch |
Las Vegas, NV |
| The Land of Oz |
Liberal, KS |
| Home of Susie the Duck |
Lodi, WI |
| La-La Land |
Los Angeles, CA |
| City of Angels |
Los Angeles, CA |
| The Big Orange |
Los Angeles, CA |
| Mad City |
Madison, WI |
| The Little Apple |
Manhattan, KS |
| Birthplace/Home of the Blues |
Memphis, TN |
| Birthplace of Rock ‘n Roll |
Memphis, TN |
| Gateway to the Americas |
Miami, FL |
| Vice City |
Miami, FL |
| Little Cuba |
Miami, FL |
| Brew City |
Milwaukee, WI |
| City of Lakes |
Minneapolis, MN |
| The Mini Apple |
Minneapolis, MN |
| The Twin Cities |
Minneapolis/St. Paul, MN |
| Middletown |
Muncie, IN |
| Music City USA |
Nashville, TN |
| The Third Coast |
Nashville, TN |
| Country Music Capital of the World |
Nashville, TN |
| The Protestant Vatican |
Nashville, TN |
| Buckle of the Bible Belt |
Nashville, TN |
| The Big Easy |
New Orleans, LA |
| Nawlins |
New Orleans, LA |
| NOLA |
New Orleans, LA |
| The Crescent City |
New Orleans, LA |
| The Queen of the Mississippi |
New Orleans, LA |
| The Big Apple |
New York City, NY |
| Gotham |
New York City, NY |
| The Empire City |
New York City, NY |
| Capital of the World |
New York City, NY |
| The City |
Oklahoma City/San Francisco |
| City of Roses |
Pasadena, CA/Portland, OR |
| The City of Brotherly Love |
Philadelphia, PA |
| Philly |
Philadelphia, PA |
| Quaker City |
Philadelphia, PA |
| The Big Scrapple |
Philadelphia, PA |
| Valley of the Sun |
Phoenix, AZ |
| The Other Phoenix |
Phoenix, OR |
| The ‘Burgh |
Pittsburgh, PA |
| Iron City |
Pittsburgh, PA |
| Hangtown |
Placerville, CA |
| Beehive of Industry |
Providence, RI |
| The Biggest Little City in the World |
Reno, NV |
| The Neon Babylon |
Reno, NV |
| Snapshot City |
Rochester, NY |
| Ra-Cha-Cha |
Rochester, NY |
| City of Trees |
Sacramento, CA |
| Ancient City |
St. Augustine, FL |
| Gateway to the West |
St. Louis, MO |
| Mound City |
St. Louis, MO |
| City of Witches |
Salem, MA |
| San Antone |
San Antonio, TX |
| America’s Finest City |
San Diego, CA |
| City in Motion |
San Diego, CA |
| Baghdad by the Bay |
San Francisco, CA |
| The City by the Bay |
San Francisco, CA |
| Everybody’s Favorite City |
San Francisco, CA |
| Fog City |
San Francisco, CA |
| The Golden Gate City |
San Francisco, CA |
| The Capital of Silicon Valley |
San Jose, CA |
| SLO Town |
San Louis Obispo, CA |
| Dogtown |
Santa Monica, CA |
| The Soo |
Sault Ste. Marie, MI |
| The Nylon Capital of the World |
Seaford, DE |
| The Emerald City |
Seattle, WA/Wichita, KS |
| Jet City |
Seattle, WA |
| Gateway to the Plains |
Sioux Falls, SD |
| Sparkle City |
Spartanburg, SC |
| Spoklahoma |
Spokane, WA |
| Spotucky |
Spokane, WA |
| Spokan’t |
Spokane, WA |
| The Land of Lincoln |
Springfield, IL |
| America’s #1 Wired City |
Tacoma, WA |
| Tackyoma |
Tacoma, WA |
| America’s Next Greatest City |
Tampa, FL |
| The Old Pueblo |
Tucson, AZ |
| Red Carpet City of the South |
Vicksburg, MS |
| Washington – It’s a Capital City! |
Washington, D.C. |
| Winnemucca – City of Paved Streets |
Winnemucca, NV |
| The Palm Springs of Washington |
Yakima, WA |
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