MEET THE GURU NUTS & BOLTS NEWS & RESULTS FROM THE GURU BEHIND THE CURTAIN TAGLINEPEDIA TAG THE GURU
   
Tagline Hall of Shame
   

functional

Character-Driven

Aligned with
a Category

Aspirational

Slogans & Jingles

City Mottos &
Monikers

Movie Taglines

U.S. Presidential
Campaign Slogans

Sobriquets

Bad taglines are typically vague, awkward, pretentious, inane, underwhelming, confusing, complicated, negative, or ambiguous – and often communicate an unintended message. They are also occasionally guilty of using trendy clichés and meaningless business jargon. They tend to devalue a brand. If you come across some bad taglines, please send them along to: Eric@TaglineGuru.com.

Here are some examples:

The strength to be there. AIG
Excellence through total quality. Ames Rubber
Distilled in hell. Bacardi Spice
No more late fees. The start of more. Blockbuster
We get you there. Delta Airlines
Denny’s. A good place to sit and eat. Denny’s
Ask why. Enron
We’re Exxon. Exxon
Why fool around with anyone else? FedEx
What’s your problem? FileMaker Software
Drive one. Ford
Here today, where tomorrow? Fortis
That’s eating smart. Harvest Natural Bread
Eat Jimmy Dean. Jimmy Dean
Doing what others dare not. Kyocera
Where vision gets built. Lehman Brothers
We want you to live. Mobil
Our force is your energy. Olivetti
Is that a Playtex under there? Playtex
Heck, you don’t need a fork. Sara Lee Foods
We make it better. Singer
We put people in front of cars. Stillwell Ford
We’re chicken. Tyson
Whoo-hoo! Washington Mutual