In the News

Online & In Print

Interviewed by FoxNews.com,
What's in a Name? Re-Branding Madness Consumes Washington,
May 18, 2009.

Interview with Eric Swartz,
The Burghard Group, May 14, 2009.

Quoted in Arizona Republic,
Downtown Phoenix Donning a New Label to Lure Locals, Tourists,
March 2, 2009.

Quoted in Naples Daily News,
Let's Help Bonita Springs Come Up With Its New Slogan,
January 10, 2009.

Greater Marathon Chamber of Commerce Newsletter,
A Man of Few Words, November 2008.
(pdf download)

Interviewed by The Goodman Center,
A Few Well-Chosen Words, October 2008.
(pdf download)

Interviewed by The Annenberg School for Communication,
University of Pennsylvania, Graduate Alumni Spotlight,
September 2008.

Quoted in the Los Angeles Times,
Defining Your Company's Brand, June 30, 2008.

Quoted in the Press-Enterprise (Riverside, CA),
Selling a City with a Slogan, June 21, 2008.

Cited in Branding Visual Identity Elements - Issues & Perspectives, Ifcai University Press, Hyderabad, India, 2008.

Quoted in Investor's Business Daily,
Powerlines: When Words Matter Most, May 23, 2008.

Cited in Arizona Republic,
The Five Best Movie Taglines, April 4, 2008.

Cited in Pittsburgh Triubune-Review,
Got Memes? August 26, 2007.

Quoted in BusinessWeek.com,
Finding your Dream Domain Name, August 13, 2007.

Quoted in Syracuse Post-Standard,
If It Sticks in Your Memory, It's Doing Its Job, July 29, 2007.

Tagline Guru Offers Big Slogans, Bigger Brands, Greatest Value to Small and Emerging Businesses,
March 20, 2007.

Quoted in Anchorage Daily News,
No More Big Wild Splat? March 16, 2007.

Interviewed by Pennsylvania Township News ,
Jumping on the Brandwagon, February 2007.
(pdf download)

Quoted in BusinessWeek,
Creating a Slogan from Scratch, September 20, 2006.

Quoted in Corridor Inc.,
Leader of the Pack (Cover Story), September 2006.

Interviewed in Baltimore SmartCEO Magazine,
Wooing the Crowds, August, 2006, pp.18-23.

Cited on BrandChannel.com,
Las Vegas Cashes In, July 10, 2006.

Quoted in Star Tribune (Minneapolis-St. Paul),
Rochester Aims for Upbeat and Sassy with Its New Logo,
June 22, 2006.

Quoted in Baltimore CityPaper,
Buying In On It, June 12, 2006.

Quoted in Texas Yes! (Texas Department of Agriculture),
Branding Your Community, June, 2006.

Quoted in New York Post,
Every City Wants a Ditty; Not All of Them Are Pretty,
June 8, 2006.

Quoted in Dallas Morning News,
Coining a Phrase to Turn a Buck, May 21, 2006.

Cited in USA Today,
Gas Prices Got You Down? Take These Steps, May 1, 2006.

Article by Eric Swartz in IN Magazine
(published by the National Association of Mutual Insurance Companies),
My Bologna Has a First Name: An Advertising Jingle is Priceless,
2nd Quarter, 2006.

Cited in A Bibliography of Literary Theory, Criticism and Philology,
11th Online Edition (2006) by by José Ángel García Landa,
University of Zaragoza, Spain.
Note: link unavailable

Feature story in Home Furnishings Retailer (pdf download),
Tips on Crafting Taglines that Solidify Your Brand,
March 2006.

Quoted in Press-Enterprise (Riverside, CA),
Ad Pitches Hot Spots, February 23, 2006.

Quoted in Xposure Business Magazine, Vol. 2, Issue 1,
Time for a Tulsa Tagline, January/February 2006.
(Available only in print)

Cited in Atlantic City Weekly,
“Turned On,” Tuned In, January 26, 2006.

Interviewed by Mozartian.com.
Eric Swartz – “The Tagline Guru” on Mozart, January, 2006.

Quoted in Pittsburgh Post-Gazette,
Morning File: Sloganeering, January 6, 2006.

Quoted in upcoming book: Attention! For Nonprofits: A Step-by-Step Guide to Creating, Targeting, and Delivering Your Organization’s Message by Barbara Lewis. Publication date: 2006.

Quoted in Stockton Record,
Making a Name, December 18, 2005.

Quoted in Columbia News Service,
In Battle for Tourists, Image Is Everything, November 15, 2005.

Quoted in Central Valley Business Times,
Survey: Lodi Has One of Nation's Best Slogans, September 21, 2005.

Cited in The Library Connection, Vol. 25, No. 8, August 2005,
Selecting a Slogan to Promote Your Library.

Interviewed in BusinessWeek.com,
Slogans That Are the Real Thing, August 4, 2005.