MEET THE GURU NUTS & BOLTS NEWS & RESULTS FROM THE GURU BEHIND THE CURTAIN TAGLINEPEDIA TAG THE GURU
 
Test Your Tagline I.Q.
   
 

How smart is your tagline?

Below is a checklist of 20 attributes found in successful taglines.

Please grade your tagline based on each of the following attributes or the lack thereof. Then, using the
scoring system below, add it all up and check your results at the bottom of the page.


Tagline Attributes

Simple
Is your tagline expressed in terms that everyone can understand?
Succinct
Does it make its point in as few words as possible?
Believable
Does its brand promise ring true?
Clear
Is its intended message and meaning easy to grasp?
Original
Is it a unique expression or commonplace and derivative?
Positive
Is its message bold and uplifting?
Relevant
Is it specific? Does it address the needs of your customers?
Unconventional
Is it striking or unusual? Does it reflect “out of the box” thinking?
Provocative
Is it edgy? Does it arouse or inspire?
Conversational
Is it personable? Does it make use of the vernacular?
Persuasive
Does it sell the big idea? Does it move people and make them think?
Humorous
Do people smile or laugh when they hear it?
Aspirational
Does it reflect the hopes and dreams of your customers?
Tells a story
Is it a conversation starter? Does it have “legs?”
Inviting
Does it serve as a charming and good-natured ambassador?
Nuanced
Does it have multiple or metaphorical meanings?
Visionary
Does it reflect your organization's long range thinking?
Fun to say
Does it rhyme? Is it pleasing to the ear?
Easy to pronounce
Does it roll off the tongue easily?
Memorable
To your knowledge, has it made a lasting impression?


Scoring

A
=
10 points
 
C-
=
4 points
A-
=
9 points
 
D
=
3 points
B+
=
8 points
 
D-
=
2 points
B
=
7 points
 
F
=
1 point
B-
=
6 points
 
!
=
Pointless
C
=
5 points
       


It Doesn't Take a Rocket Scientist to
Create Smart and Successful Taglines.

It takes a savvy, versatile, intuitive, experienced, and disciplined verbal branding professional, a.k.a.,
a wordsmith, sloganeer, linguistic craftsman, persuasive communicator, artful storyteller, real world
rhetoritican, and an ad guy who writes copy in his sleep.

In other words, someone like me.

So give me a call…and put YOUR tagline at the head of the class!

 

Results of Tagline I.Q. Test

160-200 points
Your tagline is a genius. And if you created it, you're a genius, too!
140-159 points
Your tagline has a high I.Q. Smart as a whip…a real humdinger.
120-139 points
Your tagline has an above-average I.Q. Smarter than the average bear.
100-119 points
Your tagline has an average I.Q. Brown shoes in a room full of tuxedos.
80-99 points
Your tagline has a below-average I.Q. Blends nicely into oblivion.
60-79 points
Your tagline has a sub-standard I.Q. Toasters are generally more expressive.
< 60 points
Your tagline has no there, there. Keep plugging away at it!