|
“Eric Swartz is the undisputed king of the nine-syllable novel – one part e.e. cummings, two parts Hemingway, and a dash of Ogden Nash for good measure.”
--David Allan, President & Founder, Allan Consulting, Houston, TX
“If you're looking for strategic and creative support in the development of a corporate slogan, put Eric Swartz of Tagline Guru at the top of your list. Eric guided us through the process smoothly, logically, and quickly so that we could move forward confidently with our re-branding initiative.”
--Jim Aubele, Vice President, Marketing, Ryan & Company, Dallas, TX
“We hired Eric Swartz for his consummate creativity, capabilities, and expertise. His brand analysis was right on target and will serve as a blueprint for communicating our brand message and implementing a sound brand strategy. The sloganeering, which is vintage Tagline Guru, captures the spirit of the Tri-Valley and reinforces the brand identity around which our region can unite.”
--Amy Blaschka, President & CEO, Tri-Valley Convention & Visitors Bureau, Pleasanton, CA
“What a pleasure partnering with TaglineGuru! Unlike larger agencies, it is flexible and collaborative – with a deft personal touch. And its branding ideas are on a par with the biggest names in the business. I hope TaglineGuru remains the industry's best kept secret so I can continue to work directly with Eric Swartz.”
--Paul Brosche, President, PHB Management Advisory Group, Claremont, CA
“Eric Swartz is the brandmaster we call on in a pinch. He's quick on his feet but always thinks things through. He works on a metaphorical level but is always attuned to client needs and objectives. I like to think of him as a brainstorm in a bottle!”
--Neil Chaudhari, President & Founder, Propane Studio, San Francisco, CA
“We couldn't have asked for more when we retained Eric Swartz to help us with our branding. The depth of his expertise and consultative support were instrumental in guiding us to our final decision. Aside from the great tagline, it was the strategic and competitive thinking behind it that made this process so worthwhile.”
--Mark Conrad, President, Natural Selections Vending, Seattle, WA
“By naming our new division (AnchorCare) and creating its tagline, Eric Swartz laid the foundation we needed to build a singular but unified brand identity. It's rare to find a brand architect who combines strategic thinking and creative problem-solving, and can communicate big ideas down to the last detail. We found such a person in Eric.”
--Jim Davidson, CEO, Strategic Financial, Claremont, CA
“We're glad we found Eric Swartz of TaglineGuru to help brand our company. His creative process helped us focus on the meaning behind our message and enabled us to narrow and weigh our top picks. In the end, we got exactly what we wanted: a tagline that embodies the essence of our brand promise.”
--Nelson Davis, President, Aspen Ridge Management, Provo, UT
“Big ideas...great branding strategies...and a talent for creating memorable, spot-on names and slogans. TaglineGuru delivers all this and more, time after time. Want to make an impact? My advice: call Eric Swartz.”
--Mark Galarneau, Principal, Galarneau & Sinn, Ltd., Redwood City, CA
“As a musical venue known for its thrilling live performances, we wanted a slogan that captured the intimacy of its setting...from the patron's perspective. Eric Swartz helped us focus on the one message that summed up the Belly Up Aspen experience in a fun and personal way. He certainly lives up to the name of Tagline Guru.”
--Kimberly Kuliga, Director of Marketing, Promotions, and Live Events
“When I think of Eric Swartz's naming and sloganeering work, one word comes to mind: nuanced. It's that unique ability to express shades of tone and meaning while extracting optimal value and effect. Eric's output is prolific, his branding sound, and his understanding of client needs intuitively strategic.”
--Matt Learnard, Vice President, Creative Strategy Group, Inc., Yardley, PA
“It's refreshing to work with an agency that gets the message right. TaglineGuru's strategic and creative direction helped us focus on our marketing objectives and brand positioning – and on a tagline with the strongest vision, promise, and niche appeal.”
--David Maxfield, Founder, Interact Performance Systems, Inc., Anaheim, CA
“The entire tagline development process helped us define who we are as a company. Not only was it a true pleasure working with Eric Swartz, his professionalism and creativity went above and beyond our wildest expectations. No doubt about it – he is The Tagline Guru.”
--Michelle Nadon, President & CEO, Little Green Bags, Vancouver, B.C., Canada
“Eric Swartz certainly lives up to the name of TaglineGuru. As a sloganeer, he has a gift for expressing nuance and meaning with incredible clarity. Eric's approach is inventive, insightful, and instructive. Best thing is, he came to my rescue quickly without the usual marketing babble. Tagline aside, the whole experience was, in a word, terrific!”
--Eva Paley, Founder & President, Tea N Things, Voorhees, NJ
“I worked with a few other tagline developers and came away feeling very dissatisfied. Then I found Eric Swartz of TaglineGuru. Not only did Eric nail my brand message, he generated superb tagline picks – exactly what I was looking for. As far as I'm concerned, he hit a hole-in-one.”
--Mike Pedersen, President, Golf-Trainer.com, Cave Creek, AZ
“Having worked with Eric Swartz on branding ideas for a variety of high-profile sites, I know what a valuable creative resource he is. When it comes to distilling a vision, differentiating a position, and crafting a message, Eric simply has no equal.”
--Bruce Randall, President, 4D Internet Solutions, Sausalito, CA
“Tagline Guru created a slogan for us that captured the essence of who we are and what we stand for -- all in short order. We couldn't have asked for a better or more satisfying re-branding experience.”
--Alison Sanford Ingle, Communications Manager, Alabama Housing Finance Authority, Montgomery, Alabama
“I never cease to be amazed by the top flight creative that TaglineGuru consistently delivers. When it comes to brand messaging, Eric Swartz's ideas are fun, fresh, and dead on the money. As far as quick turnaround and dependability are concerned, Eric is absolutely focused and relentless. The killer tagline is only the tip of the iceberg.”
--Marc Senasac, Founder, Sp3d, Inc., San Francisco, CA
“Eric Swartz walked us through the tagline development process every step of the way, enabling us to compare and contrast various brand strategies and expressions. It really helped us hone in on the right message and the best position for our company. Thank you, Tagline Guru!”
--Judi Sewall, Marketing Manager, TradeWinds Mechanical Services, Exeter, NH
“What a find! Who knew there was a Tagline Guru who specialized in the art of sloganeering? Eric Swartz's methodology, creativity, and expertise really made the difference. Not only do we have a brand message that reflects our uniqueness but a tagline around which we can rally. Thanks for hitting our sweet spot.”
--Karen Steckler, President, FusionWorks LLC, Bellevue, WA
“TaglineGuru was instrumental in helping us re-brand our company as we made the transition from a traditional web development firm to a digital marketing consultancy. By taking us through a rigorous analytic process, Eric enabled us to focus on the message that would strengthen our position and make us stand out in the marketplace.”
--Carlos Ugalde, President, WebMetro, San Dimas, CA
|