“I am the commander of a small, part-time National Guard Band based in our nation's capital. After attending the Army Band Leader Conference, I realized that our unit was unique but had no words to tell the world who we are, what we do, and why we're different. So I began an Internet search using the word "tagline" and Tagline Guru kept popping up. I studied their site and read about what a tagline is and what it's supposed to do. No other site explained it so simply and clearly. Also, Tagline Guru had a great portfolio of taglines that really drove home the point that we needed an expression that told our story in one brief and memorable line. Right from the very first e-mail, Eric Swartz, the "Tagline Guru," put on his thinking cap and started his creative engine. When I received the first list of taglines, I nearly fell out of my seat! He completely captured the essence of our band -- and our brand. Then came Round 2...and Round 3...and the taglines got better and better. Even the questions Eric used to glean information about us were incredibly insightful. Working with Tagline Guru throughout this endeavor has been very meaningful to me and to the entire 257th Army Band. The energy and enthusiasm that Eric's taglines generated among the soldiers made us feel like he was actually a member of the 257th. We can't wait to introduce ourselves and our new identity to the entire nation. We're totally jazzed!”
--Sheila M. Klotz, Commander, 257th Army Band, Washington, D.C.
“Eric Swartz is the undisputed king of the nine-syllable novel – one part e.e. cummings, two parts Hemingway, and a dash of Ogden Nash for good measure.”
--David Allan, President & Founder, Allan Consulting, Houston, TX
“If you're looking for strategic and creative support in the development of a corporate slogan, put Eric Swartz of Tagline Guru at the top of your list. Eric guided us through the process smoothly, logically, and quickly so that we could move forward confidently with our re-branding initiative.”
--Jim Aubele, Vice President, Marketing, Ryan & Company, Dallas, TX
“We hired Eric Swartz for his consummate creativity, capabilities, and expertise. His brand analysis was right on target and will serve as a blueprint for communicating our brand message and implementing a sound brand strategy. The sloganeering, which is vintage Tagline Guru, captures the spirit of the Tri-Valley and reinforces the brand identity around which our region can unite.”
--Amy Blaschka, President & CEO, Tri-Valley Convention & Visitors Bureau, Pleasanton, CA
“What a pleasure partnering with TaglineGuru! Unlike larger agencies, it is flexible and collaborative – with a deft personal touch. And its branding ideas are on a par with the biggest names in the business. I hope TaglineGuru remains the industry's best kept secret so I can continue to work directly with Eric Swartz.”
--Paul Brosche, President, PHB Management Advisory Group, Claremont, CA
“When it came to nailing our brand message in one round, which is what we predicted Eric Swartz would do, he really hit it on the nose. We wouldn't want it any other way. Thank you, Tagline Guru!”
--Kyle Burdette, Director of Marketing, Action Target Inc., Provo, UT
“Eric Swartz is the brandmaster we call on in a pinch. He's quick on his feet but always thinks things through. He works on a metaphorical level but is always attuned to client needs and objectives. I like to think of him as a brainstorm in a bottle!”
--Neil Chaudhari, President & Founder, Propane Studio, San Francisco, CA
“We couldn't have asked for more when we retained Eric Swartz to help us with our branding. The depth of his expertise and consultative support were instrumental in guiding us to our final decision. Aside from the great tagline, it was the strategic and competitive thinking behind it that made this process so worthwhile.”
--Mark Conrad, President, Natural Selections Vending, Seattle, WA
“As a new non-profit organization, we wanted a tagline that differentiated us in a succinct and powerful way. When we found Eric Swartz of Tagline Guru, our prayers were answered. Not only did Eric guide our strategic thinking, he produced a dazzling array of taglines from which to choose. The rest, as they say, was a piece of cake.”
--Catherine Coy, President, Humane Media Initiative, Huntington Beach, CA
“By naming our new division (AnchorCare) and creating its tagline, Eric Swartz laid the foundation we needed to build a singular but unified brand identity. It's rare to find a brand architect who combines strategic thinking and creative problem-solving, and can communicate big ideas down to the last detail. We found such a person in Eric.”
--Jim Davidson, CEO, Strategic Financial, Claremont, CA
“We're glad we found Eric Swartz of TaglineGuru to help brand our company. His creative process helped us focus on the meaning behind our message and enabled us to narrow and weigh our top picks. In the end, we got exactly what we wanted: a tagline that embodies the essence of our brand promise.”
--Nelson Davis, President, Aspen Ridge Management, Provo, UT
“As a new company, we wanted to create a brand that was strong, clear, and consistent. Tagline Guru helped us do just that. Their process was logical, smooth, and thoughtful, and enabled us to make strategic choices every step of the way regarding our tagline, product names, and naming convention.”
--Jayme Fishman, President & Founder, Second Decimal, Middleton, MA
“Big ideas...great branding strategies...and a talent for creating memorable, spot-on names and slogans. TaglineGuru delivers all this and more, time after time. Want to make an impact? My advice: call Eric Swartz.”
--Mark Galarneau, Principal, Galarneau & Sinn, Ltd., Redwood City, CA
“As a regional company with national aspirations, we asked Tagline Guru to conduct a Brand Audit and re-brand us with a new tagline and logo. Not only did we end up with a stronger and more unified brand identity, but also much better positioned in the markets we serve.”
--Gene Garrett, President, HTC Express, Inc., Roff, OK
“It was true delight to work with Eric Swartz, the Tagline Guru. We felt his insights into our brand really captured the essence of what we were trying to say. Eric's process was flexible, and his tagline expressions right on the mark. Without question, we know our brand will be infinitely stronger as a result.”
--Dianne Giancarlo, Owner, The 3rd Door, Palo Alto, CA
“When we needed a tagline to accompany the relaunch of our magazine, Eric Swartz of Tagline Guru stepped forward and provided the necessary guidance and creative focus to get the ball rolling. Within a few days, we had a rich assortment of brand expressions from which to choose...and were delighted with the final outcome. Thank you, Tagline Guru!”
--Jennifer Keegan, Publisher, Your Local Kids Source, Long Island, NY
“Working with Eric Swartz of Tagline Guru was a real pleasure. He helped us see the big picture and narrow down our tagline choices to the one that truly embraced our company's vision and brand identity. The experience was perfect...and we couldn't be happier!”
--Michael Kukol, President and Founder, Horizon Landscape & Design, Wyckoff, NJ
“As a musical venue known for its thrilling live performances, we wanted a slogan that captured the intimacy of its setting...from the patron's perspective. Eric Swartz helped us focus on the one message that summed up the Belly Up Aspen experience in a fun and personal way. He certainly lives up to the name of Tagline Guru.”
--Kimberly Kuliga, Director of Marketing, Promotions, and Live Events
“When I think of Eric Swartz's naming and sloganeering work, one word comes to mind: nuanced. It's that unique ability to express shades of tone and meaning while extracting optimal value and effect. Eric's output is prolific, his branding sound, and his understanding of client needs intuitively strategic.”
--Matt Learnard, Vice President, Creative Strategy Group, Inc., Yardley, PA
“It's refreshing to work with an agency that gets the message right. TaglineGuru's strategic and creative direction helped us focus on our marketing objectives and brand positioning – and on a tagline with the strongest vision, promise, and niche appeal.”
--David Maxfield, Founder, Interact Performance Systems, Inc., Anaheim, CA
“I frequently collaborate with Eric Swartz on high-profile web site projects. He's not only creative, intuitive, and thoroughly professional, but gives new meaning to the concepts of groundwork and teamwork. Looking for a top-notch writer and branding guru? Stop! You just found him.”
--Kristen McDonnell, President and Founder, Studio Kristen, San Francisco, CA
“The word ‘Guru’ is often thrown around with reckless abandon. In the case of Tagline Guru, it couldn't be better deserved. Eric Swartz treated my brand with the greatest respect and understanding, and revealed a way to express it both creatively and convincingly. Hands down, it was a tagline experience par excellence.”
--Kelly A. Meerbott, Meerbott Marketing, Virginia Beach, VA
“The entire tagline development process helped us define who we are as a company. Not only was it a true pleasure working with Eric Swartz, his professionalism and creativity went above and beyond our wildest expectations. No doubt about it – he is The Tagline Guru.”
--Michelle Nadon, President & CEO, Little Green Bags, Vancouver, B.C., Canada
“Eric Swartz certainly lives up to the name of TaglineGuru. As a sloganeer, he has a gift for expressing nuance and meaning with incredible clarity. Eric's approach is inventive, insightful, and instructive. Best thing is, he came to my rescue quickly without the usual marketing babble. Tagline aside, the whole experience was, in a word, terrific!”
--Eva Paley, Founder & President, Tea N Things, Voorhees, NJ
“I worked with a few other tagline developers and came away feeling very dissatisfied. Then I found Eric Swartz of TaglineGuru. Not only did Eric nail my brand message, he generated superb tagline picks – exactly what I was looking for. As far as I'm concerned, he hit a hole-in-one.”
--Mike Pedersen, President, Golf-Trainer.com, Cave Creek, AZ
“Having worked with Eric Swartz on branding ideas for a variety of high-profile sites, I know what a valuable creative resource he is. When it comes to distilling a vision, differentiating a position, and crafting a message, Eric simply has no equal.”
--Bruce Randall, President, 4D Internet Solutions, Sausalito, CA
“I had the distinct pleasure of working with Eric Swartz on the development of my business tagline. I found him to be keenly insightful, and his creative process clear and comprehensive. By helping define and differentiate my organization's brand, Eric enabled me to focus on the needs of my target audience and select an expression that truly reflected the essence of my vision.”
--Kendra Reddy, President, Blueprint Strategies, Toronto, ON
“Tagline Guru created a slogan for us that captured the essence of who we are and what we stand for -- all in short order. We couldn't have asked for a better or more satisfying re-branding experience.”
--Alison Sanford Ingle, Communications Manager, Alabama Housing Finance Authority, Montgomery, Alabama
“I never cease to be amazed by the top flight creative that TaglineGuru consistently delivers. When it comes to brand messaging, Eric Swartz's ideas are fun, fresh, and dead on the money. As far as quick turnaround and dependability are concerned, Eric is absolutely focused and relentless. The killer tagline is only the tip of the iceberg.”
--Marc Senasac, Founder, Sp3d, Inc., San Francisco, CA
“Eric Swartz walked us through the tagline development process every step of the way, enabling us to compare and contrast various brand strategies and expressions. It really helped us hone in on the right message and the best position for our company. Thank you, Tagline Guru!”
--Judi Sewall, Marketing Manager, TradeWinds Mechanical Services, Exeter, NH
“When starting our agency, we wanted a tagline that laid the groundwork for our brand identity and leveraged the promise of our name. Tagline Guru nailed both -- quickly and easily -- with a deft display of focus and finesse. In my estimation, Eric Swartz not only ran with the ball, he scored a touchdown.”
--Fletcher N. Smith III, President, Blueprint Sports Group, Chicago, IL
“What a find! Who knew there was a Tagline Guru who specialized in the art of sloganeering? Eric Swartz's methodology, creativity, and expertise really made the difference. Not only do we have a brand message that reflects our uniqueness but a tagline around which we can rally. Thanks for hitting our sweet spot.”
--Karen Steckler, President, FusionWorks LLC, Bellevue, WA
“It was a pleasure working with Eric Swartz of Tagline Guru. The suggested taglines he developed for my business were effective and creative, and eloquently captured and conveyed the essence of my vision. Overall, it was a great experience and the best choice I could have made.”
--Leann Stella, President & Founder, Peaceful Healings, New York, NY
“TaglineGuru was instrumental in helping us re-brand our company as we made the transition from a traditional web development firm to a digital marketing consultancy. By taking us through a rigorous analytic process, Eric enabled us to focus on the message that would strengthen our position and make us stand out in the marketplace.”
--Carlos Ugalde, President, WebMetro, San Dimas, CA
