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The 100 Most Influential Taglines Since 1948 |
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1.
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Got milk? (1993)
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California Milk Processor Board
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2.
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Don’t leave home without it. (1975)
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American Express
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3.
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Just do it. (1988)
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Nike
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4.
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Where’s the beef? (1984)
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Wendy’s
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5.
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You’re in good hands with Allstate. (1956)
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Allstate Insurance
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6.
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Think different. (1998)
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Apple Computer
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7.
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We try harder. (1962)
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Avis
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8.
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Tastes great, less filling. (1974)
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Miller Lite
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9.
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Melts in your mouth, not in your hands. (1954)
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M&M Candies
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10.
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Takes a licking and keeps on ticking. (1956)
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Timex
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11.
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When it absolutely, positively has to be there overnight. (1982)
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FedEx
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12.
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Reach out and touch someone. (1979)
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AT&T
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13.
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A diamond is forever. (1948)
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DeBeers
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14.
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Finger-lickin’ good! (1952)
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Kentucky Fried Chicken
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15.
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The uncola. (1973)
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7-Up
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16.
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Let your fingers do the walking. (1964)
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Yellow Pages
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17.
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There are some things that money can’t buy.
For everything else there’s MasterCard. (1997) |
MasterCard
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18.
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What happens here, stays here. (2002)
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Las Vegas
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19.
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You’ve come a long way, baby. (1968)
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Virginia Slims Cigarettes
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20.
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We bring good things to life. (1981)
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General Electric
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21.
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Please don’t squeeze the Charmin. (1964)
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Charmin
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22.
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Does she or doesn’t she? (1964)
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Clairol
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23.
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Have it your way. (1973)
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Burger King
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24.
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I can’t believe I ate the whole thing. (1966)
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Alka-Seltzer
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25.
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Come alive! You’re in the Pepsi generation. (1964)
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Pepsi
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26.
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The ultimate driving machine. (1975)
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BMW
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27.
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The quicker picker-upper. (1991)
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Bounty
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28.
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Look, Ma, no cavities! (1958)
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Crest
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29.
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Pork. The other white meat. (1986)
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National Pork Board
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30.
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Pardon me, do you have any Grey Poupon? (1980)
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Grey Poupon
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31.
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Friends don’t let friends drive drunk. (1992)
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U.S. Dept. of Transportation
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32.
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Have a coke and smile. (1979)
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Coca-Cola
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33.
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I love New York. (1977)
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NY State Dept. of Econ. Development
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34.
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Betcha can’t eat just one. (1981)
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Lay’s Potato Chips
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35.
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Think outside the bun. (1998)
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Taco Bell
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36.
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The mind is a terrible thing to waste. (1972)
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United Negro College Fund
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37.
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It keeps going, and going, and going... (1989)
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Energizer Batteries
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38.
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Hey, Mikey...he likes it! (1972)
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Life Cereal
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39.
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This is your brain. This is your brain on drugs.
Any questions? (1987) |
Partnership for a Drug-Free America
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40.
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They’re gr-r-r-eat! (1950s)
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Kellogg’s Frosted Flakes
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41.
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The happiest place on earth. (1960s)
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Disneyland
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42.
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Beef. It’s what’s for dinner. (late 1980s)
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National Cattlemen’s Beef Assn.
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43.
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With a name like Smucker’s, it has to be good. (1962)
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Smucker’s
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44.
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Nothing comes between me and my Calvins. (1979)
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Calvin Klein Jeans
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45.
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Is it live or is it Memorex? (1970s)
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Memorex
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46.
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Because I’m worth it. (1967)
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L’Oréal
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47.
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The few, the proud, the Marines. (1991)
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U.S. Marines
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48.
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Our repairmen are the loneliest guys in town. (1967)
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Maytag Appliances
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49.
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Put a tiger in your tank. (1964)
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Esso (Exxon)
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50.
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You quiero Taco Bell. (mid-1990s)
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Taco Bell
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51.
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How do you spell relief? R-O-L-A-I-D-S. (1970s)
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Rolaids
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52.
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This Bud’s for you. (1970s)
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Budweiser
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53.
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When EF Hutton talks, people listen. (mid-1980s)
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EF Hutton
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54.
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It’s everywhere you want to be. (1988)
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VISA
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55.
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I’ve fallen and I can’t get up. (1990)
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LifeCall
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56.
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We make the money the old-fashioned way—we earn it. (1980s)
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Smith Barney
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57.
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Intel Inside. (early 1990s)
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Intel
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58.
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Don’t get mad. Get GLAD. (early 1980s)
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GLAD
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59.
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Like a rock. (1990)
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Chevy Trucks
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60.
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It takes a tough man to make a tender chicken. (1972)
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Perdue Chicken
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61.
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We will sell no wine before its time. (1970s)
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Paul Masson
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62.
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Fly the friendly skies. (1966)
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United Airlines
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63.
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Lifts and separates. (1960s)
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Playtex Cross-Your-Heart Bra
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64.
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Thank you for your support. (1985)
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Bartles & Jaymes
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65.
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Try it, you’ll like it. (1970s)
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Alka-Seltzer
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66.
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Think small. (1962)
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Volkswagen
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67.
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We answer to a higher authority. (1975)
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Hebrew National
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68.
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Get a piece of the rock. (1970s)
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Prudential
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69.
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The world’s favourite airline. (1983)
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British Airways
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70.
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Nothing runs like a Deere. (1972)
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John Deere
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71.
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Leave the driving to us. (1950s)
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Greyhound
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72.
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The world’s online marketplace. (late 1990s)
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eBay
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73.
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Quality is job one. (1979)
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Ford
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74.
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Drivers wanted. (1995)
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Volkswagen
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75.
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Think outside the box. (1990s)
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Apple Computer
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76.
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Bayer works wonders. (1960s)
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Bayer Aspirin
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77.
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The relentless pursuit of perfection. (1990s)
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Lexus
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78.
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The king of beers. (1950s)
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Budweiser
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79.
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Hertz puts you in the driver’s seat. (1961)
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Hertz
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80.
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Cotton. The fabric of our lives. (1989)
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Cotton Incorporated
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81.
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I want my Maypo. (1956)
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Maypo
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82.
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RAID kills bugs dead. (1966)
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RAID
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83.
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Fosters—Australian for beer. (1990s)
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Fosters Australian Beer
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84.
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Catch our smile. (1970s)
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Pacific Southwest Airlines (PSA)
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85.
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Pepperidge Farm remembers. (1970s)
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Pepperidge Farm
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86.
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Solutions for a small planet. (mid-1990s)
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IBM
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87.
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For those who think young. (1961)
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Pepsi
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88.
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My wife, I think I’ll keep her. (1971)
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Geritol
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89.
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Never let ‘em see you sweat. (1980s)
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Gillette
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90.
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I’d rather fight than switch. (1960s)
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Tareyton Cigarettes
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91.
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For fast, fast, fast relief. (1950s)
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Anacin
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92.
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A silly millimeter longer. (1970s)
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Chesterfield Cigarettes
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93.
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Take it all off. (1960s)
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Noxzema
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94.
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The spirit of ’76. (1960s)
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Unocal
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95.
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It’s not a job. It’s an adventure. (1980s)
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U.S. Navy
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96.
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Did somebody say McDonald’s? (1997)
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McDonald’s
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97.
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Ring around the collar. (1968)
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Wisk Laundry Detergent
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98.
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It’s not your father’s Oldsmobile... (1980s)
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Oldsmobile
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99.
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The toughest job you’ll ever love. (1970s)
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U.S. Peace Corps
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100.
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Share moments. Share life. (1990s)
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Kodak
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Honorable Mention |
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It’s not just for breakfast anymore. (1980s)
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Florida Orange Juice Growers Assn.
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I liked it so much I bought the company. (1978)
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Remington
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Sorry, Charlie. Starkist wants tuna that tastes good, not tuna with good taste. (1961)
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Starkist Tuna
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Celebrated Taglines Prior to 1948 |
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Only you can prevent forest fires. (U.S. Forest Service)
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1944
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The beer that made Milwaukee famous. (Schlitz Beer)
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1940
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Look sharp, feel sharp. (Gillette)
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1940s
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Better living through chemistry. (DuPont)
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1939
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The breakfast of champions. (Wheaties)
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1935
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The pause that refreshes. (Coca-Cola)
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1929
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When you care enough to send the very best (Hallmark)
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1934
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Good to the last drop. (Maxwell House)
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1926
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Ask the man who owns one. (Packard)
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1925
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Always a bridesmaid, but never a bride. (Listerine)
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1923
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I’d walk a mile for a Camel. (Camel Cigarettes)
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1921
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Say it with flowers. (FTD)
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1917
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When it rains, it pours. (Morton Salt)
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1911
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The champagne of bottled beer. (Miller High Life)
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1906
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America’s most famous dessert (Jell-O)
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1902
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His master’s voice. (Victor Talking Machine Company)
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1899
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57 varieties. (H.J. Heinz Co.)
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1896
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All the news that’s fit to print. (New York Times)
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1896
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99.44% pure (Ivory Soap)
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1882
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The 30 Most Influential Jingles Since 1948 |
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1.
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My bologna has a first name, it’s O-S-C-A-R. (1960s)
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Oscar Mayer
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2.
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Plop plop, fizz fizz, oh what a relief it is. (1970s)
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Alka-Seltzer
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3.
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Like a good neighbor, State Farm is there. (1971)
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State Farm Insurance
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4.
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Double your pleasure, double your fun. (1959)
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Wrigley’s Doublemint Gum
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5.
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Be all that you can be. (1981)
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U.S. Army
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6.
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For all you do, this Bud’s for you. (1970s)
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Budweiser
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7.
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A little dab’ll do ya. (1950s)
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Brylcreem
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8.
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It’s the real thing. (1970)
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Coca-Cola
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9.
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Ace is the place with the helpful hardware man. (1970s)
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Ace Hardware
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10.
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You deserve a break today. (1971)
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McDonald’s
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11.
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Sometimes you feel like a nut, sometimes you don’t. (1953)
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Peter Paul Mounds/Almond Joy
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12.
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I’d like to teach the world to sing... (1971)
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Coca-Cola
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13.
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I wish I were an Oscar Mayer Wiener. (1965)
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Oscar Mayer
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14.
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Two all beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun. (1975)
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McDonald’s
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15.
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Things go better with Coke. (1963)
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Coca-Cola
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16.
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In the valley of the jolly--ho-ho-ho!--Green Giant. (early 1960s)
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Green Giant
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17.
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There’s always room for J-E-L-L-O. (1950s)
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Jell-O
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18.
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I’m a pepper, he’s a pepper, she’s a pepper... (1970s)
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Dr. Pepper
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19.
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Just for the taste of it, Diet Coke. (1986)
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Diet Coke
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20.
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See the USA in your Chevrolet. (1950s)
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Chevrolet
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21.
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Nobody doesn’t like Sara Lee. (1972)
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Sara Lee
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22.
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Nothing says lovin’ like somethin’ from the oven. (1957)
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Pillsbury
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23.
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What would you do for a Klondike Bar? (early 1990s)
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Klondike Bar
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24.
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Winston tastes good like a cigarette should. (1954)
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Winston Cigarettes
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25.
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If you’ve got the time, we’ve got the beer. (1980s)
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Miller Beer
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26.
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You’ll wonder where the yellow went when you brush your teeth with Pepsodent. (1953)
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Pepsodent Toothpaste
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27.
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Here’s to good friends. (1978)
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Lowenbrau Beer
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28.
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Rice-a-Roni, the San Francisco treat. (1961)
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Rice-a-Roni
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29.
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Away go troubles down the drain. (1956)
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Roto-Rooter
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30.
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Maxwell House coffee pot percolator theme (1961)
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Maxwell House
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Honorable Mention |
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Meow, meow, meow, meow... (1976)
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Ralston Meow Mix
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I am stuck on Band-Aids ‘cause Band-Aids stuck on me. (early 1980s)
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Band-Aids
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Intel inside logo -- four-note theme (1994)
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Intel
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Celebrated Jingles Prior to 1948 |
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I’m Chiquita banana and I’ve come to say – bananas have to ripen in a certain way... (Chiquita Banana)
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1945
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Snap! Crackle! Pop! Rice Krispies. (Kellogg’s Rice Krispies)
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1940s
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You can trust your car to the men who wear the star. (Texaco)
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1940s
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Call for Philip Morris. (Philip Morris)
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1934
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M’m! M’m! Good! (Campbell’s Soup)
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1930s
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Criteria & MethodologyMore than 400 nominated taglines and jingles were sent to 100 advertising, marketing, and branding professionals on both the client and agency side. The survey was restricted to taglines and jingles created after 1948 (the advent of commercial broadcast TV). Informants were asked to rank their top 10 taglines and top 3 jingles based on the following branding criteria:
Nominated taglines and jingles were given a weighted ranking based on the number of votes they received and the rank they were assigned. |
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For more information, contact Eric Swartz at 650.573.9009
or eric@TaglineGuru.com. |
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