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Slogan & Jingle Survey
   

City Branding
Survey

Sloganville, USA Awards

Movie Tagline
Survey

U.S. Presidential
campaign slogan
survey

 
TAKE YOUR TAGLINE TO THE NEXT LEVEL:

 

Criteria & Methodology

More than 400 nominated slogans and jingles were sent to 100 advertising, marketing, and branding professionals on both the client and agency side.

The survey was restricted to taglines and jingles created after 1948 (the advent of commercial broadcast TV).

Informants were asked to rank their top 10 taglines and top 3 jingles based on the following branding criteria:

  • Longevity: Have they endured the test of time?

  • Equity: Have they become synonymous with a company or product?

  • Portability & Memorability: Have they exercised an influence on our culture, media, and language?

  • Originality: Have they broken new ground in the advertising industry?

Nominated taglines and jingles were given a weighted ranking based on the number of votes they received and the rank they were assigned.

The 100 Most Influential Taglines Since 1948

1.
Got milk? (1993)

California Milk Processor Board
2.
Don’t leave home without it. (1975)

American Express
3.
Just do it. (1988)

Nike
4.
Where’s the beef? (1984)

Wendy’s
5.
You’re in good hands with Allstate. (1956)

Allstate Insurance
6.
Think different. (1998)

Apple Computer
7.
We try harder. (1962)

Avis
8.
Tastes great, less filling. (1974)

Miller Lite
9.
Melts in your mouth, not in your hands. (1954)

M&M Candies
10.
Takes a licking and keeps on ticking. (1956)

Timex
11.
When it absolutely, positively has to be there overnight. (1982)

FedEx
12.
Reach out and touch someone. (1979)

AT&T
13.
A diamond is forever. (1948)

DeBeers
14.
Finger-lickin’ good! (1952)

Kentucky Fried Chicken
15.
The uncola. (1973)

7-Up
16.
Let your fingers do the walking. (1964)

Yellow Pages
17.
There are some things that money can’t buy. For everything else there’s MasterCard. (1997)

MasterCard
18.
What happens here, stays here. (2002)

Las Vegas
19.
You’ve come a long way, baby. (1968)

Virginia Slims Cigarettes
20.
We bring good things to life. (1981)

General Electric
21.
Please don’t squeeze the Charmin. (1964)

Charmin
22.
Does she or doesn’t she? (1964)

Clairol
23.
Have it your way. (1973)

Burger King
24.
I can’t believe I ate the whole thing. (1966)

Alka-Seltzer
25.
Come alive! You’re in the Pepsi generation. (1964)

Pepsi
26.
The ultimate driving machine. (1975)

BMW
27.
The quicker picker-upper. (1991)

Bounty
28.
Look, Ma, no cavities! (1958)

Crest
29.
Pork. The other white meat. (1986)

National Pork Board
30.
Pardon me, do you have any Grey Poupon? (1980)

Grey Poupon
31.
Friends don’t let friends drive drunk. (1992)

U.S. Dept. of Transportation
32.
Have a coke and smile. (1979)

Coca-Cola
33.
I love New York. (1977)

NY State Dept. of Econ. Development
34.
Betcha can’t eat just one. (1981)

Lay’s Potato Chips
35.
Think outside the bun. (1998)

Taco Bell
36.
The mind is a terrible thing to waste. (1972)

United Negro College Fund
37.
It keeps going, and going, and going... (1989)

Energizer Batteries
38.
Hey, Mikey...he likes it! (1972)

Life Cereal
39.
This is your brain. This is your brain on drugs. Any questions? (1987)

Partnership for a Drug-Free America
40.
They’re gr-r-r-eat! (1950s)

Kellogg’s Frosted Flakes
41.
The happiest place on earth. (1960s)

Disneyland
42.
Beef. It’s what’s for dinner. (late 1980s)

National Cattlemen’s Beef Assn.
43.
With a name like Smucker’s, it has to be good. (1962)

Smucker’s
44.
Nothing comes between me and my Calvins. (1979)

Calvin Klein Jeans
45.
Is it live or is it Memorex? (1970s)

Memorex
46.
Because I’m worth it. (1967)

L’Oréal
47.
The few, the proud, the Marines. (1991)

U.S. Marines
48.
Our repairmen are the loneliest guys in town. (1967)

Maytag Appliances
49.
Put a tiger in your tank. (1964)

Esso (Exxon)
50.
You quiero Taco Bell. (mid-1990s)

Taco Bell
51.
How do you spell relief? R-O-L-A-I-D-S. (1970s)

Rolaids
52.
This Bud’s for you. (1970s)

Budweiser
53.
When EF Hutton talks, people listen. (mid-1980s)

EF Hutton
54.
It’s everywhere you want to be. (1988)

VISA
55.
I’ve fallen and I can’t get up. (1990)

LifeCall
56.
We make the money the old-fashioned way—we earn it. (1980s)

Smith Barney
57.
Intel Inside. (early 1990s)

Intel
58.
Don’t get mad. Get GLAD. (early 1980s)

GLAD
59.
Like a rock. (1990)

Chevy Trucks
60.
It takes a tough man to make a tender chicken. (1972)

Perdue Chicken
61.
We will sell no wine before its time. (1970s)

Paul Masson
62.
Fly the friendly skies. (1966)

United Airlines
63.
Lifts and separates. (1960s)

Playtex Cross-Your-Heart Bra
64.
Thank you for your support. (1985)

Bartles & Jaymes
65.
Try it, you’ll like it. (1970s)

Alka-Seltzer
66.
Think small. (1962)

Volkswagen
67.
We answer to a higher authority. (1975)

Hebrew National
68.
Get a piece of the rock. (1970s)

Prudential
69.
The world’s favourite airline. (1983)

British Airways
70.
Nothing runs like a Deere. (1972)

John Deere
71.
Leave the driving to us. (1950s)

Greyhound
72.
The world’s online marketplace. (late 1990s)

eBay
73.
Quality is job one. (1979)

Ford
74.
Drivers wanted. (1995)

Volkswagen
75.
Think outside the box. (1990s)

Apple Computer
76.
Bayer works wonders. (1960s)

Bayer Aspirin
77.
The relentless pursuit of perfection. (1990s)

Lexus
78.
The king of beers. (1950s)

Budweiser
79.
Hertz puts you in the driver’s seat. (1961)

Hertz
80.
Cotton. The fabric of our lives. (1989)

Cotton Incorporated
81.
I want my Maypo. (1956)

Maypo
82.
RAID kills bugs dead. (1966)

RAID
83.
Fosters—Australian for beer. (1990s)

Fosters Australian Beer
84.
Catch our smile. (1970s)

Pacific Southwest Airlines (PSA)
85.
Pepperidge Farm remembers. (1970s)

Pepperidge Farm
86.
Solutions for a small planet. (mid-1990s)

IBM
87.
For those who think young. (1961)

Pepsi
88.
My wife, I think I’ll keep her. (1971)

Geritol
89.
Never let ‘em see you sweat. (1980s)

Gillette
90.
I’d rather fight than switch. (1960s)

Tareyton Cigarettes
91.
For fast, fast, fast relief. (1950s)

Anacin
92.
A silly millimeter longer. (1970s)

Chesterfield Cigarettes
93.
Take it all off. (1960s)

Noxzema
94.
The spirit of ’76. (1960s)

Unocal
95.
It’s not a job. It’s an adventure. (1980s)

U.S. Navy
96.
Did somebody say McDonald’s? (1997)

McDonald’s
97.
Ring around the collar. (1968)

Wisk Laundry Detergent
98.
It’s not your father’s Oldsmobile... (1980s)

Oldsmobile
99.
The toughest job you’ll ever love. (1970s)

U.S. Peace Corps
100.
Share moments. Share life. (1990s)

Kodak
   
 

Honorable Mention

It’s not just for breakfast anymore. (1980s)

Florida Orange Juice Growers Assn.
I liked it so much I bought the company. (1978)

Remington
Sorry, Charlie. Starkist wants tuna that tastes good, not tuna with good taste. (1961)

Starkist Tuna
   
 

Celebrated Taglines Prior to 1948

Only you can prevent forest fires. (U.S. Forest Service)

1944
The beer that made Milwaukee famous. (Schlitz Beer)

1940
Look sharp, feel sharp. (Gillette)

1940s
Better living through chemistry. (DuPont)

1939
The breakfast of champions. (Wheaties)

1935
The pause that refreshes. (Coca-Cola)

1929
When you care enough to send the very best (Hallmark)

1934
Good to the last drop. (Maxwell House)

1926
Ask the man who owns one. (Packard)

1925
Always a bridesmaid, but never a bride. (Listerine)

1923
I’d walk a mile for a Camel. (Camel Cigarettes)

1921
Say it with flowers. (FTD)

1917
When it rains, it pours. (Morton Salt)

1911
The champagne of bottled beer. (Miller High Life)

1906
America’s most famous dessert (Jell-O)

1902
His master’s voice. (Victor Talking Machine Company)

1899
57 varieties. (H.J. Heinz Co.)

1896
All the news that’s fit to print. (New York Times)

1896
99.44% pure (Ivory Soap)

1882
   
 

The 30 Most Influential Jingles Since 1948

1.
My bologna has a first name, it’s O-S-C-A-R. (1960s)
Oscar Mayer
2.
Plop plop, fizz fizz, oh what a relief it is. (1970s)
Alka-Seltzer
3.
Like a good neighbor, State Farm is there. (1971)
State Farm Insurance
4.
Double your pleasure, double your fun. (1959)
Wrigley’s Doublemint Gum
5.
Be all that you can be. (1981)
U.S. Army
6.
For all you do, this Bud’s for you. (1970s)
Budweiser
7.
A little dab’ll do ya. (1950s)
Brylcreem
8.
It’s the real thing. (1970)
Coca-Cola
9.
Ace is the place with the helpful hardware man. (1970s)
Ace Hardware
10.
You deserve a break today. (1971)
McDonald’s
11.
Sometimes you feel like a nut, sometimes you don’t. (1953)
Peter Paul Mounds/Almond Joy
12.
I’d like to teach the world to sing... (1971)
Coca-Cola
13.
I wish I were an Oscar Mayer Wiener. (1965)
Oscar Mayer
14.
Two all beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun. (1975)
McDonald’s
15.
Things go better with Coke. (1963)
Coca-Cola
16.
In the valley of the jolly--ho-ho-ho!--Green Giant. (early 1960s)
Green Giant
17.
There’s always room for J-E-L-L-O. (1950s)
Jell-O
18.
I’m a pepper, he’s a pepper, she’s a pepper... (1970s)
Dr. Pepper
19.
Just for the taste of it, Diet Coke. (1986)
Diet Coke
20.
See the USA in your Chevrolet. (1950s)
Chevrolet
21.
Nobody doesn’t like Sara Lee. (1972)
Sara Lee
22.
Nothing says lovin’ like somethin’ from the oven. (1957)
Pillsbury
23.
What would you do for a Klondike Bar? (early 1990s)
Klondike Bar
24.
Winston tastes good like a cigarette should. (1954)
Winston Cigarettes
25.
If you’ve got the time, we’ve got the beer. (1980s)
Miller Beer
26.
You’ll wonder where the yellow went when you brush your teeth with Pepsodent. (1953)
Pepsodent Toothpaste
27.
Here’s to good friends. (1978)
Lowenbrau Beer
28.
Rice-a-Roni, the San Francisco treat. (1961)
Rice-a-Roni
29.
Away go troubles down the drain. (1956)
Roto-Rooter
30.
Maxwell House coffee pot percolator theme (1961)
Maxwell House
   
 

Honorable Mention

Meow, meow, meow, meow... (1976)

Ralston Meow Mix
I am stuck on Band-Aids ‘cause Band-Aids stuck on me. (early 1980s)

Band-Aids
Intel inside logo -- four-note theme (1994)

Intel
   
 

Celebrated Jingles Prior to 1948

I’m Chiquita banana and I’ve come to say – bananas have to ripen in a certain way... (Chiquita Banana)

1945
Snap! Crackle! Pop! Rice Krispies. (Kellogg’s Rice Krispies)

1940s
You can trust your car to the men who wear the star. (Texaco)

1940s
Call for Philip Morris. (Philip Morris)

1934
M’m! M’m! Good! (Campbell’s Soup)

1930s

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